Hasbro Discontinues 'Trolls World Tour' Poppy Doll Amidst Controversy Over Button Placement

There are some kids’ toys that we just can’t understand the appeal. Be it a loud noise, no volume control, or their small size, we leave them unnoticed frequently. But in rare occasions, parents have to stop and take a look at their kids’ toys for not-so-innocent reasons, like in the story below. A recent controversy regarding Hasbro’s ‘Trolls World Tour’ poppy doll has resulted in the discontinuation of the toy.

An online controversy erupted surrounding the ‘DreamWorks Trolls World Tour Giggle & Sing Poppy toy’, regarding the placement of a button, according to Heavy.com. The toy giggles and sings when it’s made to sit down, and the problem was the location of the button that made the sounds.

The controversy came to light after a mother, whose daughter received the doll as present shared a video, criticizing the inappropriate nature of the product, on both Instagram and Facebook. However, this video now carries a fact-check label on both social media platforms.


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The problem surrounding the children’s product arises from claims that it was designed with a special button in the locations of ‘private parts’, in an effort to tailor kids into pedophilia.

In the video, the mom states that she found the toy very disturbing, and that it brings up kids’ sex trafficking. After telling how her daughter received the toy, she flips the doll over, revealing a button on the bottom, ‘on her privates’. In the video, the doll makes noises every time the button is pressed, which is indeed disturbing. She further stated that the packaging of the product said nothing about that button.

This video went viral on social media, and garnered over 33,000 view on Facebook, and thousands more on Instagram. This resulted on a petition on change.org, to remove the doll from stores. The petition emphasizes that this is a prime example of the society conditioning children to believe that pedophilia is OK.

Addressing the criticism, Lead Stories, a fact-checking site, discredited the claim, stating that apart from the fear of mothers, there’s no proof that the button is a strategy to promote sex trafficking. However, Hasbro has taken a decision to discontinue the toy.

Julie Duffy, the senior vice president of global communications for Hasbro, remarked that only the Giggle & Sing version of the Poppy dolls have that button. She stated: “This feature was designed to react when the doll was seated, but we recognize the placement of the sensor may be perceived as inappropriate.” She further stated that it was unintentional, and that Hasbro’s Customer Care team will work to introduce a replacement Poppy doll of similar value to the customers. Also, the problematic product is currently in the process of getting removed from stores for purchase.


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